Maybe you breezed through college and have been able to "wing it" better than most, but when it comes to job interviews, if you don’t spend time doing your homework, it could cost you the offer.
If you want to make a favorable impression, take time to research the organization, the industry in which it belongs, and even competitors. Doing a simple "Google" search on the organization, or looking at their corporate website to learn more about the staff, can provide you with valuable information and give you a ton of leverage.